PARKLAND, Florida—Today, Fred Guttenberg, a Parkland father and NoRA member whose daughter Jaime was tragically killed in the Marjory Stoneman Douglas shooting, is issuing a challenge to dad’s around the upcoming Father’s Day. The #OrangeWaveInNovember Dads Challenge encourages fathers to show their support for sensible reform to reduce preventable gun violence.

“Father’s Day is the perfect time for dads to get involved in this movement in a big way,” said Guttenberg. “I’m challenging all fathers to post a video or photo to social media of them doing something unique with the color orange, and to challenge ten other dads to do the same.” Orange was Jaime Guttenberg’s favorite color, and became the symbol of the gun violence prevention movement after it was worn to honor Hadiya Pendleton, a Chicago teen who was killed by preventable gun violence in 2013.

Fathers are encouraged to take to social media to show their commitmentment to vote for stronger gun safety in the November midterm elections. Dad’s are asked to be creative with their posts, whether that’s taking their #OrangeWaveInNovember sign out on their boat this weekend or by simply showing support at their father’s day barbecue.

The #OrangeWaveInNovember challenge is focused on driving fathers and their friends and family to the polls this November in an effort to elect politicians who are in favor of gun safety reform initiatives.

Actor and activist Alyssa Milano, who co-founded the NoRA initiative following the Marjory Stoneman Douglas shooting, agrees. “Dads are a crucial part of shifting the narrative surrounding the gun culture,” she said. “We need fathers to help fight against preventable gun violence.”

The #OrangeWaveInNovember Dads Challenge kicks off June 15th. Fathers can find the #OrangeWaveInNovember poster and more information at www.OrangeRibbonsForJaime.org.

About NoRA

Founded in the aftermath of the Marjory Stoneman Douglas shooting in Parkland, Florida, the NoRA initiative is a diverse coalition of actors, activists, writers, celebrities, survivors of gun violence, and policy experts devoted to ending the influence of NRA money in the American political system. More information is available at www.NoRANow.org.