Cynthia López, is the Executive Director of the New York Women in Film & Television (NYWIFT) which advocates for equality in the moving image industry and supports women in every stage of their careers by illuminating their achievements, presenting training and professional development programs, awarding scholarships and grants, and providing access to a supportive community of peers. López is an Emmy, Peabody and duPont-Columbia Award-winning media strategist, and former Commissioner of the New York City Mayor’s Office of Media and Entertainment.
NYWIFT is having their 20th anniversary of its Designing Women Awards, co-presented by Variety, on Tuesday, June 11th at the Directors Guild of America Theater. Designing Women celebrates the alchemy of design, character and story by honoring distinguished costume designers, makeup artists and hair stylists in moving image media, and is attended by designers, actors, producers, directors, writers, and fashion industry leaders. The 2019 ceremony, will feature costume displays from Game of Thrones and The Marvelous Mrs. Maisel.
We had a conversation with Cynthia, here are the excerpts:
What are your thoughts on the current state of women in film and television?
We are making strides, but we still have a way to go. NYWIFT has always believed in the power of community and women supporting one another. As we continue to grow our advocacy efforts we look forward to engaging with women across all levels of the industry.
What has been your personal experience working with NYWIFT and what does it mean?
As a New Yorker that was born and raised here, New York City has always been my home. My career trajectory has not been traditional. I have worked in public and municipal access, worked as a library advocate raising money for the poorest libraries in the country, and spent the better part of 14 years at public television at American Documentary | POV collaborating with the country’s most distinguished documentary makers. Next, I worked as commissioner of media and entertainment for the NYC Mayor’s Office assisting industry to do their best work in NYC. Now at NYWIFT my hopes are to use my skills to address the issues of our time – women need jobs, pay equity, and foster new pathways to the industry for diverse people.
What’s your message to young and upcoming women storytellers?
In order to survive in this industry – you need to have passion for the content (script or documentary) and tenacity – sheer will to survive. And be willing to accept a “no” and then move on to see where you can get a “yes.” I always say to myself when I don’t get the YES to grant or the opportunity: It is no for right now today not indefinitely. Never take decisions out that are out of your control personally.
As a television executive, it was important for us at POV /PBS to take creative risks and to invest in women that had unique perspectives and were tenacious – many documentaries can take 5-8 Years to make. You need to have willpower to stick with the project no matter how long it takes to raise the money for it.